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005 20181005133013.0
008 130612s2014 cau b 001 0 eng
010 _a 2013022237
020 _a9781118611142 (hardback)
020 _a1118611144 (hardback)
040 _aDLC
_cAC
050 0 0 _aHD53
_b.B87 2014
082 0 0 _a658.3/14
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_bBur
100 1 _aBurkus, David,
_d1983-
_984802
245 1 4 _aThe myths of creativity :
_bthe truth about how innovative companies and people generate great ideas /
_cDavid Burkus
250 _a1st ed.
260 _aSan Francisco :
_bJossey-Bass,
_c[2014]
300 _avii, 214 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 195-202) and index
520 _a"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"--
650 0 _aCreative ability in business
_981407
650 0 _aCreative thinking
_957003
650 0 _aNew products
_97352
650 0 _aTechnological innovations
_949665
650 0 _aEducational leadership
_9131
653 _aLeadership collection
776 0 8 _iOnline version:
_aBurkus, David, 1983-
_tMyths of creativity
_bFirst edition.
_dSan Francisco : Jossey-Bass, [2014]
_z9781118729762
_w(DLC) 2013024148
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118611142.jpg
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_cBK
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999 _c160876
_d160876