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Advertising excellence

by Bovee, Courtland L; Thill, John V; Dovel, George P; Wood, Marian Burk.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c1995Availability: Copies available for loan: Bissell Library [659.1 ADV] (1). Actions: Place hold Add to cart
Advertising progress : American business and the rise of consumer marketing

by Laird, Pamela Walker.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Baltimore, Md : The Johns Hopkins University Press, c1998Availability: Copies available for loan: Bissell Library [659.10973 LAI] (1). Actions: Place hold Add to cart
Aftermarketing : how to keep customers for life through relationship marketing

by Vavra, Terry G.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: Copies available for loan: Bissell Library [658.812 VAV] (2). Actions: Place hold Add to cart
Aftermarketing : how to keep customers for life through relationship marketing

by Vavra, Terry G.

Edition: Rev. and updated.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chicago : Irwin Professional Pub., c1995Other title: After marketing.Availability: Copies available for loan: Bissell Library [658.812 VAV] (1). Actions: Place hold Add to cart
American industrial policy : free or managed markets?

by Nester, William R.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : St. Martin's Press, 1997Availability: Copies available for loan: Bissell Library [338.973 NES] (1). Actions: Place hold Add to cart
Analyzing and forecasting futures prices : a guide for hedgers, speculators, and traders

by Herbst, Anthony F.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Wiley, c1992Availability: Copies available for loan: Bissell Library [332.645 HER] (1). Actions: Place hold Add to cart
Applying information technology : 101 success stories from the ESPRIT programme

by -- European CommissionDGXIII "Telecommunications, Information Market, and Exploitation of Research"

Type: book Book; Format: print ; Literary form: not fiction Publisher: Luxembourg : Innovation Programme, Directorate General Telecommunications, Information Market, and Exploitation of Research, 1996Availability: Copies available for loan: Bissell Library [658.4038 APP] (1). Actions: Place hold Add to cart
Arthur Andersen's global lessons in activity-based management

by Player, Steve; Lacerda, Roberto. -- Arthur Andersen (Firm)

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1999Other title: Global lessons in activity-based management.Online Access: Table of Contents Availability: Copies available for loan: Bissell Library [658.1511 ART] (1). Actions: Place hold Add to cart
Bank strategic management and marketing

by Channon, Derek F.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester ; New York : Wiley, c1986Availability: Copies available for loan: Bissell Library [332.1 CHA] (2). Actions: Place hold Add to cart
Bargaining and markets

by Osborne, Martin J; Rubinstein, Ariel.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: San Diego : Academic Press, c1990Availability: Copies available for loan: Bissell Library [380.1 OSB] (1). Actions: Place hold Add to cart
Between marriage and the market : intimate politics and survival in Cairo

by Hoodfar, Homa.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Berkeley : University of California Press, c1997Availability: Copies available for loan: Bissell Library [339.22 HOO] (1). Actions: Place hold Add to cart
Beyond branding : how savvy marketers build brand equity to create products and open new markets

by Marconi, Joe.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chicago, Ill. : Probus Pub. Co, c1993Online Access: Table of contents Availability: Copies available for loan: Bissell Library [658.827 MAR] (2). Actions: Place hold Add to cart
Beyond mind games : the marketing power of psychographics

by Piirto, Rebecca.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Ithaca, NY : American Demographics Books, 1991Availability: Copies available for loan: Bissell Library [658.8342 PII] (1). Actions: Place hold Add to cart
Bond markets, analysis, and strategies

by Fabozzi, Frank J.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Copies available for loan: Bissell Library [332.6323 FAB] (1). Actions: Place hold Add to cart
Brand power

by Stobart, Paul.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Washington Square, N.Y. : New York University Press, c1994Availability: Copies available for loan: Bissell Library [658.827 BRA] (1). Actions: Place hold Add to cart
Brand spirit : how cause related marketing builds brands

by Pringle, Hamish; Thompson, Marjorie.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester ; New York : Wiley, c1999Availability: Copies available for loan: Bissell Library [658.8 PRI] (1). Actions: Place hold Add to cart
Branding : a key marketing tool

by Murphy, John M.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, 1987Availability: Copies available for loan: Bissell Library [658.827 BRA] (1). Actions: Place hold Add to cart
Brandmaps : the competitive marketing strategy game

by Chapman, Randall G.

Edition: 4th ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Other title: Competitive marketing strategy game.Availability: Copies available for loan: Bissell Library [658.800285 CHA] (1). Actions: Place hold Add to cart
Brands : a marketing game

by Chapman, Randall G.

Type: book Book; Format: print Publisher: Englewood Cliffs, NJ, c1993Availability: Copies available for loan: Bissell Library [658.40353 CHA] (1). Actions: Place hold Add to cart
BRANDS : a marketing game

by Chapman, Randall G.

Edition: 2nd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1995Availability: Copies available for loan: Bissell Library [658.40353 CHA] (1). Actions: Place hold Add to cart
Business @ the speed of thought : using a digital nervous system

by Gates, Bill; Hemingway, Collins.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : Warner Books, c1999Other title: Business at the speed of thought; Using a digital nervous system.Availability: Copies available for loan: Bissell Library [658 GAT] (1). Actions: Place hold Add to cart
Business marketing

by Gross, Andrew C.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Houghton Mifflin, c1993Availability: Copies available for loan: Bissell Library [658.81 BUS] (1). Actions: Place hold Add to cart
Business-to-business marketing : strategic resource management and cases

by Mahin, Philip William.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Allyn and Bacon, c1991Availability: Copies available for loan: Bissell Library [658.8 MAH] (1). Actions: Place hold Add to cart
Cases in strategic marketing

by Swayne, Linda E; Ginter, Peter M.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Copies available for loan: Bissell Library [658.802 CAS] (1). Actions: Place hold Add to cart
City, state, and market : the political economy of urban society

Type: book Book; Format: print Publisher: Cambridge, MA, 1992Availability: Copies available for loan: Bissell Library [307.76 SMI] (1). Actions: Place hold Add to cart
Commonsense direct marketing

by Bird, Drayton.

Edition: Fully rev., 3rd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1994, c1993Availability: Copies available for loan: Bissell Library [658.84 BIR] (1). Actions: Place hold Add to cart
Competitive positioning : the key to market success

by Hooley, Graham J; Saunders, John A.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Prentice Hall, 1993Availability: Copies available for loan: Bissell Library [658.802 HOO] (1). Actions: Place hold Add to cart
Consumer behavior : building marketing strategy

by Hawkins, Del I; Best, Roger J; Coney, Kenneth A.

Edition: 7th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c1998Availability: Copies available for loan: Bissell Library [658.8342 HAW] (1). Actions: Place hold Add to cart
Consumer behavior and marketing strategy

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie); Peter, J. Paul.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chicago : Irwin, c1996Availability: Copies available for loan: Bissell Library [658.8342 PET] (3). Actions: Place hold Add to cart
Consumer behavior in Asia

by Schutte, Hellmut; Ciarlante, Deanna.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Washington Square, New York, N.Y. : New York University Press, 1998Availability: Copies available for loan: Bissell Library [658.8342 SCH] (1). Actions: Place hold Add to cart
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