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The Practice of advertising

by Hart, Norman A. -- Cam Foundation; Chartered Institute of Marketing

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London : Heinemann Professional Pub., 1990Availability: Copies available for loan: Bissell Library [659.1 PRA] (1). Actions: Place hold Add to cart
The selling starts when the customer says no : the 12 toughest sells, and how to overcome them

by Seelye, Richard S; Moody, O. William.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago, IL ; Cambridge, England : Probus Pub. Co., c1993Availability: Copies available for loan: Bissell Library [658.85 SEE] (2). Actions: Place hold Add to cart
The strategy and tactics of pricing : a guide to profitable decision making

by Nagle, Thomas T.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Copies available for loan: Bissell Library [658.816 NAG] (1). Actions: Place hold Add to cart
The white-collar shuffle : who does what in today's computerized workplace

by Larson, Richard W; Zimney, Dave.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, NY : AMACOM, American Management Association, c1990Availability: Copies available for loan: Bissell Library [651.8 LAR] (1). Actions: Place hold Add to cart
TQM for sales and marketing management

by Cortada, James W.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Copies available for loan: Bissell Library [658.8 COR] (1). Actions: Place hold Add to cart
Trade union behaviour, pay-bargaining, and economic performance

by Flanagan, Robert J; Moene, Karl Ove; Wallerstein, Michael.

Type: book Book; Format: print bibliography bibliography conference publication ; Literary form: not fiction Publisher: Oxford : New York : Clarendon Press ; Oxford University Press, 1993Availability: Copies available for loan: Bissell Library [331.8 FLA] (1). Actions: Place hold Add to cart
Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management

by Glynn, William J; Barnes, James G.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester ; New York : Wiley, c1995Availability: Copies available for loan: Bissell Library [658 UND] (1). Actions: Place hold Add to cart
Understanding volatility and liquidity in the financial markets : building a comprehensive system of risk management

by Chorafas, Dimitris N.

Type: book Book; Format: print ; Literary form: not fiction Publisher: London : Euromoney Books, c1998Availability: Copies available for loan: Bissell Library [332.6 CHO] (1). Actions: Place hold Add to cart
Upside-down marketing : turning your ex-customers into your best customers

by Walther, George R.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1994Availability: Copies available for loan: Bissell Library [658.8 WAL] (1). Actions: Place hold Add to cart
Value-added public relations : the secret weapon of integrated marketing

by Harris, Thomas L.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998Online Access: Publisher description | Table of contents Availability: Copies available for loan: Bissell Library [659.2 HAR] (1). Actions: Place hold Add to cart
Webonomics : nine essential principles for growing your business on the World Wide Web

by Schwartz, Evan I.

Edition: 1st ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Broadway Books, c1997Online Access: Table of Contents Availability: Copies available for loan: Bissell Library [658.8 SCH] (1). Actions: Place hold Add to cart
What they don't teach you at Harvard Business School

by McCormack, Mark H.

Edition: Bantam trade ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto ; New York : Bantam Books, 1986, c1984Availability: Copies available for loan: Bissell Library [650.1 MCC] (1). Actions: Place hold Add to cart
Why we buy : the science of shopping

by Underhill, Paco.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Simon & Schuster, c1999Availability: Copies available for loan: Bissell Library [658.834 UND] (1). Actions: Place hold Add to cart
Winning in high-tech markets : the role of general management

by Morone, Joseph G.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1993Availability: Copies available for loan: Bissell Library [658.8 MOR] (1). Actions: Place hold Add to cart
Winning in the options market : a streetwise trader shows you how to outsmart the pros

by Lyons, Allan S.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago, Ill. : Probus Pub., c1994Availability: Copies available for loan: Bissell Library [332.644 LYO] (1). Actions: Place hold Add to cart
Wise up to teens : insights into marketing and advertising to teenagers

by Zollo, Peter.

Edition: 2nd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Ithaca, N.Y. : New Strategist Publications, c1999Availability: Copies available for loan: Bissell Library [658.834 ZOL] (1). Actions: Place hold Add to cart
Προώθηση πωλήσεων & direct marketing

by Παξιμάδης, Δημήτρης.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Αθήνα : Εκδόσεις Λυμπερόπουλος, 1993Availability: Copies available for loan: Bissell Library [658.82 Παξ] (1). Actions: Place hold Add to cart
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