1. Selling sin : the marketing of socially unacceptable products

by Davidson, D. Kirk.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Westport, Conn. : Praeger, c2003Availability: Copies available for loan: Bissell Library [658.8348 DAV] (1). Actions: Place hold Add to cart
2. Marketing strategy [videorecording]

by Robertson, Thomas S; Reibstein, David J. -- Aresty Institute of Executive Education

Type: visual material Visual Material; Format: videocassette ; Type of visual material: videorecording Publisher: Philadelphia, PA : Wharton School, University of Pennsylvania, c1988Availability: Copies available for loan: Bissell Library [VC 658.8 MAR] (1). Actions: Place hold Add to cart
No cover image available
3. Basic marketing : a global-managerial approach

by Cannon, Joseph P(Assistant professor of marketing); Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).

Edition: 16th ed., international ed. / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008Availability: Copies available for loan: Bissell Library [658.8 CAN] (1). Actions: Place hold Add to cart
4. The manager's guide to competitive marketing strategies / Norton Paley

by Paley, Norton.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boca Raton, FL : St. Lucie Press, 1999Availability: Copies available for loan: Bissell Library [658.8 PAL] (1). Actions: Place hold Add to cart
5. Do-it-yourself direct marketing

by Bacon, Mark S.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York ; Chichester : Wiley, c1992Availability: Copies available for loan: Bissell Library [658.84 BAC] (2). Actions: Place hold Add to cart
6. The dartnell marketing manager's handbook

by Britt, Steuart Henderson; Guess, Norman F.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chicago : Dartnell Corp., 1983Availability: Copies available for loan: Bissell Library [658.8 DAR] (1). Actions: Place hold Add to cart
7. The focus group : a strategic guide to organizing, conducting and analysing the focus group interview

by Templeton, Jane Farley.

Edition: Rev. ed.Type: book Book; Format: print Publisher: Chicago, IL, c1994Availability: Copies available for loan: Bissell Library [658.83 TEM] (1). Actions: Place hold Add to cart
8. Marketing the standard deviants core curriculum [videorecording]

by -- Films for the Humanities (Firm)

Type: visual material Visual Material; Type of visual material: Publisher: Princeton, N.J. : Films for the Humanities & Sciences, 2002Availability: Copies available for loan: Eleftheriades Library [VC 658.8 MAR] (1). Actions: Place hold Add to cart
9. Marketing strategy

by Ferrell, O. C; Hartline, Michael.

Edition: 3rd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, Ohio : London : South-Western ; Thomson Learning, 2004Availability: Copies available for loan: Bissell Library [658.802 FER] (1). Actions: Place hold Add to cart
10. Marketing communications management : concepts and theories, cases and practices

by Copley, Paul.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : Butterworth-Heinemann, 2004Availability: Copies available for loan: Bissell Library [658.802 COP] (1). Actions: Place hold Add to cart
11. The SILK road to international marketing : profit and passion in global business

by Ambler, Tim; Styles, Chris.

Type: book Book; Format: print ; Literary form: not fiction Publisher: London : Financial Times Prentice Hall, 2000Availability: Copies available for loan: Bissell Library [658.848 AMB] (1). Actions: Place hold Add to cart
12. Value-added public relations : the secret weapon of integrated marketing

by Harris, Thomas L.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998Online Access: Publisher description | Table of contents Availability: Copies available for loan: Bissell Library [659.2 HAR] (1). Actions: Place hold Add to cart
13. Winning in Asia, European style : market and nonmarket strategies for success

by Aggarwal, Vinod K.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Palgrave, 2001Availability: Copies available for loan: Bissell Library [658.848 WIN] (1). Actions: Place hold Add to cart
14. Emotional branding ; the new paradigm for connecting brands to people

by Gobe, Marc.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Allworth Press, c2001Availability: Copies available for loan: Bissell Library [658.827 GOB] (1). Actions: Place hold Add to cart
15. Wireless rules : new marketing strategies for customer relationship management anytime, anywhere

by Newell, Frederick; Lemon, Katherine N. (Katherine Newell).

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2001Availability: Copies available for loan: Bissell Library [658.84 NEW] (1). Actions: Place hold Add to cart
16. How to develop a strategic marketing plan : a step by step guide

by Paley, Norton.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boca Raton, Fla : St. Lucie Press, 2000Availability: Copies available for loan: Bissell Library [658.802 PAL] (1). Actions: Place hold Add to cart
17. Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management

by Glynn, William J; Barnes, James G.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester ; New York : Wiley, c1995Availability: Copies available for loan: Bissell Library [658 UND] (1). Actions: Place hold Add to cart
18. Business-to-business marketing : strategic resource management and cases

by Mahin, Philip William.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Allyn and Bacon, c1991Availability: Copies available for loan: Bissell Library [658.8 MAH] (1). Actions: Place hold Add to cart
19. Industrial marketing management : text and cases

by Haas, Robert W.

Edition: 4th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : PWS-KENT Pub. Co., c1989Availability: Copies available for loan: Bissell Library [658.804 HAA] (1). Actions: Place hold Add to cart
20. Cases in strategic marketing

by Swayne, Linda E; Ginter, Peter M.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Copies available for loan: Bissell Library [658.802 CAS] (1). Actions: Place hold Add to cart
21. TQM for sales and marketing management

by Cortada, James W.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Copies available for loan: Bissell Library [658.8 COR] (1). Actions: Place hold Add to cart
22. Global marketing management : cases and readings

by Buzzell, Robert D. (Robert Dow); Quelch, John A; Bartlett, Christopher A.

Edition: 3rd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Availability: Copies available for loan: Bissell Library [658.848] (1). Actions: Place hold Add to cart
23. Global marketing strategy

by Douglas, Susan P; Craig, C. Samuel.

Edition: International ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c1995Availability: Copies available for loan: Bissell Library [658.848 DOU] (1). Actions: Place hold Add to cart
24. Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues

by Zaichkowsky, Judith Lynne.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Westport, Conn. : Quorum Books, 1995Availability: Copies available for loan: Bissell Library [658.827 ZAI] (2). Actions: Place hold Add to cart
25. The new direct marketing : how to implement a profit-driven database marketing strategy

by Batra, Rajeev. -- David Shepard Associates

Edition: 2nd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Burr Ridge, Ill. : Irwin Professional, c1995Availability: Copies available for loan: Bissell Library [658.84 DAV] (1). Actions: Place hold Add to cart
26. Store wars : the battle for mindspace and shelfspace

by Corstjens, Judy; Corstjens, Marcel.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester [England] ; New York : J. Wiley, c1995Availability: Copies available for loan: Bissell Library [658.8 COR] (1). Actions: Place hold Add to cart
27. Strategic market planning

by Hamper, Robert J; Baugh, L. Sue.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1990Availability: Copies available for loan: Bissell Library [658.4012 HAM] (1). Actions: Place hold Add to cart
28. Essentials of marketing : text and cases

by Lancaster, Geoffrey; Massingham, Lester.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; New York : McGraw-Hill, c1988Availability: Copies available for loan: Bissell Library [658.8 LAN] (1). Actions: Place hold Add to cart
29. Marketing challenges : cases and exercises

by Lovelock, Christopher H; Weinberg, Charles B; Claxton, John D.

Edition: 2nd ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c1989Availability: Copies available for loan: Bissell Library [658.8 MAR] (1). Actions: Place hold Add to cart
30. Managing your marketing career

by Crofts, Andrew. -- Chartered Institute of Marketing

Type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Copies available for loan: Bissell Library [658.80023 CRO] (1). Actions: Place hold Add to cart
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