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HBR's 10 must reads on innovation.

by Harvard Business Review Press.
Type: materialTypeLabelBookSeries: HBR's 10 must reads series.Publisher: Boston, Mass. : Harvard Business Review Press, c2013Description: v, 179 pages : illustrations ; 21 cm.ISBN: 9781422189856 (alk. paper).Other Title: HBR's ten must reads on innovation; Harvard Business Review's 10 must reads on innovation; On innovation; Innovation.Subject(s): Creative ability in business | Creative thinking | Diffusion of innovations -- Management | Technological innovations -- Management | New products
Contents:
The innovation catalysts / Roger L. Martin -- Stop the innovation wars / Vijay Govindarajam and Chris Trimble -- How GE is disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble -- The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick -- Is it real? Can we win? Is it worth doing? / George S. Day -- Six myths of product development / Stefan Thomke and Donald Reinertsen -- Innovation : the classic traps / Rosabeth Moss Kanter -- Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan -- The discipline of innovation / Peter F. Drucker -- Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.
Summary: Ten articles from the Harvard Business Review archive to help you: adapt innovations from the developing world to wealthier markets; plan all-new ventures by testing and tweaking; manage risk across an innovation portfolio; avoid pitfalls such as stifling innovation with rigid processes; iterate to arrive at the best possible product offering.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.4063 HBR (Browse shelf) Available

Spine title: Innovation.

Includes index.

The innovation catalysts / Roger L. Martin -- Stop the innovation wars / Vijay Govindarajam and Chris Trimble -- How GE is disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble -- The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick -- Is it real? Can we win? Is it worth doing? / George S. Day -- Six myths of product development / Stefan Thomke and Donald Reinertsen -- Innovation : the classic traps / Rosabeth Moss Kanter -- Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan -- The discipline of innovation / Peter F. Drucker -- Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.

Ten articles from the Harvard Business Review archive to help you: adapt innovations from the developing world to wealthier markets; plan all-new ventures by testing and tweaking; manage risk across an innovation portfolio; avoid pitfalls such as stifling innovation with rigid processes; iterate to arrive at the best possible product offering.

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