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Made to stick : why some ideas survive and others die /

by Heath, Chip; Heath, Dan.
Type: materialTypeLabelBookPublisher: New York : Random House, 2008Edition: 2008 Random House hardcover edition.Description: 323 p. ; 22 cm.ISBN: 9781400064281; 1400064287.Subject(s): Social psychology | Contagion (Social psychology) | Context effects (Psychology)
Contents:
Introduction: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks -- Sticky advice.
Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas - for instance business people, teachers, politicians, journalists - struggle to make their ideas 'stick'. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? The authors reveal the anatomy of ideas that stick and explain ways to make ideas even more catchy ...
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
New Books Area
Non Fiction 302.13 HEA (Browse shelf) Available

"Originally published in slightly different form in 2007"--T.p. verso.

"With added material"--Jacket.

Includes bibliographical references (p. [291]-308) and index.

Introduction: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Sticky advice.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas - for instance business people, teachers, politicians, journalists - struggle to make their ideas 'stick'. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? The authors reveal the anatomy of ideas that stick and explain ways to make ideas even more catchy ...

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