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The whole brain business book : unlocking the power of whole brain thinking in organizations, teams, and individuals /

by Herrmann, Ned; Herrmann-Nehdi, Ann.
Type: materialTypeLabelBookPublisher: New York : McGraw Hill Education, 2015Edition: 2nd ed.Description: xiv, 412 p. : ill. ; 24 cm.ISBN: 9780071843829 (hbk); ; 0071843825 (MHID); .Subject(s): Success in business | Leadership | Personality and occupation | Typology (Psychology) | Brain -- PhysiologySummary: This is the update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology. Containing new research, updated examples, and more actionable content, this edition outlines four basic thinking styles - administrator, talker, problem-solver, dreamer - corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the 'brain rut' and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
New Books Area
Non Fiction 650.13 HER (Browse shelf) Available

Includes bibliographical references and index.

This is the update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology. Containing new research, updated examples, and more actionable content, this edition outlines four basic thinking styles - administrator, talker, problem-solver, dreamer - corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the 'brain rut' and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

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