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Building a buzz : libraries & word-of-mouth marketing /

by Barber, Peggy; Wallace, Linda K.
Type: materialTypeLabelBookPublisher: Chicago : American Library Association, 2010Description: xii, 95 p. : ill. ; 28 cm.ISBN: 9780838910115 (alk. paper); 0838910114 (alk. paper).Subject(s): Libraries -- Marketing | Libraries -- Public relations | Libraries -- United States -- Marketing -- Case studies
Contents:
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
List(s) this item appears in: Anatolia Libraries Staff Development
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
East Wing
Library Staff Development Collection LSDC 021.7 BAR (Browse shelf) Checked out 2018-07-06

Includes bibliographical references and index.

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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