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Managing your library's social media channels /

by King, David Lee.
Type: materialTypeLabelBookSeries: Library technology reports: v. 51, no. 1.Publisher: Chicago, IL : ALA TechSource, c2015Description: 35 pages : illustrations ; 28 cm.ISBN: 9780838959497; 0838959490.Subject(s): Online social networks -- Library applications | Social media -- Library resources | Social media -- Management | Internet marketing -- Library resources | Libraries -- Marketing | Libraries and community | Libraries and the Internet -- United States | Public libraries -- Information technology -- United States | Online information services
Contents:
Introduction -- Why use social media? -- Landscape of social media for libraries -- How to connect with and communicate with customers -- Social media teams -- Analytics, goals, and strategy for social media -- What to do from start to finish.
Summary: Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness. List(s) this item appears in: Anatolia Libraries Staff Development
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
East Wing
Library Staff Development Collection LSDC 303.4833 KIN (Browse shelf) Available

Includes bibliographical references.

Introduction -- Why use social media? -- Landscape of social media for libraries -- How to connect with and communicate with customers -- Social media teams -- Analytics, goals, and strategy for social media -- What to do from start to finish.

Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.

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