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The game-changer : how you can drive revenue and profit growth with innovation /

by Lafley, A. G. (Alan G.); Charan, Ram.
Type: materialTypeLabelBookPublisher: New York : Crown Business, c2008Edition: 1st ed.Description: xii, 336 p. : ill. ; 25 cm.ISBN: 9780307381736; 0307381730.Subject(s): Leadership | Management | Creative ability in business | Organizational effectiveness | Corporations -- Growth | Procter & Gamble Company
Contents:
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
List(s) this item appears in: BL: Creativity in Business
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.4092 LAF (Browse shelf) Available

Includes index.

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

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