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CEO exchange. [videorecording (DVD)] : making lives better through innovation / Keeping up with the Jetsons

by Immelt, Jeffrey; Rosenfeld, Irene; Greenfield, Jeff; WTTW National Productions; PBS Home Video.
Type: materialTypeLabelVisual MaterialSeries: CEO exchange .Publisher: [Alexandria, Va.] : PBS Home Video, c2007Description: 1 videodisc (60 min.) : sd., col. ; 4 3/4 in.Other Title: Keeping up with the Jetsons : making lives better through innovation.Uniform titles: BusinessWeek.Subject(s): Immelt, Jeffrey -- Interviews | Rosenfeld, Irene -- Interviews | General Electric Company | Kraft, inc | Social responsibility of business | Reengineering (Management) | Chief executive officers -- Interviews | Industrial managementSummary: "Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the 'Most Admired Company' in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods." [container]
Item type Location Collection Call number Status Date due
DVDs DVDs Bissell Library
New Books Area
DVDs DVD 658 KEE (Browse shelf) Available

Closed-captioned.

Title from disc.

DVD.

Jeffrey Immelt, Irene Rosenfeld ; hosted by Jeff Greenfield.

"Season five, episode #509."

"Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the 'Most Admired Company' in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods." [container]

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