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CEO exchange. [videorecording] : bringing value to middle America / Bigger bang for the buck

by Otis, Clarence; McDonald, Mackey; Greenfield, Jeff; WTTW National Productions; PBS Home Video.
Type: materialTypeLabelVisual MaterialSeries: CEO exchange .Publisher: [Alexandria, Va.] : PBS Home Video, c2007Description: 1 videodisc (60 min.) : sd., col. ; 4 3/4 in.Other Title: Bigger bang for the buck : bringing value to middle America.Uniform titles: BusinessWeek; CEO exchange (Television program).Subject(s): Otis, Clarence -- Interviews | McDonald, Mackey -- Interviews | Darden Restaurants (Firm) | VF Corporation | Chief executive officers -- Interviews | Chain restaurants -- Management | Sport clothes industrySummary: Jeff Greenfield interviews two CEOs who have cornered the casual marketplace for food and clothing. Clarence Otis, Jr., heads Darden Restaurants, the U.S.'s leading casual dining operator, with its flagship chains Red Lobster and Olive Garden. Mackey McDonald is the CEO of VF Corporation, the world's largest apparel maker, whose products include the brands Wrangler, Lee, North Face, Nautica, and Vanity Fair.
Item type Location Collection Call number Status Date due
DVDs DVDs Bissell Library
New Books Area
DVDs DVD 658 BIG (Browse shelf) Available

DVD.

Closed-captioned.

Title from container.

Clarence Otis, Jr., Mackey McDonald ; hosted by Jeff Greenfield.

"Season five, episode #503."

Taped live at the University of Central Florida's Rosen College of Management Hospitality.

Jeff Greenfield interviews two CEOs who have cornered the casual marketplace for food and clothing. Clarence Otis, Jr., heads Darden Restaurants, the U.S.'s leading casual dining operator, with its flagship chains Red Lobster and Olive Garden. Mackey McDonald is the CEO of VF Corporation, the world's largest apparel maker, whose products include the brands Wrangler, Lee, North Face, Nautica, and Vanity Fair.

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