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CEO exchange. [videorecording (DVD)] : how to attract buzz rather than buzzards! / Maverick CEOs

by Taylor, Jeffrey C; Cloninger, Kathy; Allaire, Jeremy; WTTW National Productions; PBS Home Video.
Type: materialTypeLabelVisual MaterialSeries: CEO exchange .Publisher: [Alexandria, Va.] : PBS Home Video, c2007Description: 1 videodisc (60 min.) : sd., col. ; 4 3/4 in.Other Title: Maverick CEOs : how to attract buzz rather than buzzards!.Uniform titles: BusinessWeek.Subject(s): Taylor, Jeffrey C. -- Interviews | Cloninger, Kathy -- Interviews | Allaire, Jeremy -- Interviews | Eons (company) | Girl Scouts of the United States of America | Brightcove (company) | Word-of-mouth advertising | Publicity | Reengineering (Management) | Chief executive officers -- InterviewsSummary: "Meet three maverick CEOs who know how to build excitement around their enterprises. At Eons, an online networking site for baby boomers, Jeff Taylor is hoping to recreate the boom generated by Monster, the world's #1 job search website, which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the 95-year-old organization into a relevant experience for modern girls. And at Brightcove, Jeremy Allaire has shed light on how to make money by streaming video on the Net thorugh an alternative to YouTube that has attracted an impressive array of clients and investors." [container]
Item type Location Collection Call number Status Date due
DVDs DVDs Bissell Library
New Books Area
DVDs DVD 658 MAV (Browse shelf) Available

Closed-captioned.

Title from disc.

DVD.

Jeffrey C. Taylor, Kathy Cloninger, Jeremy Allaire ; hosted by Jeff Greenfield.

"Season five, episode #508."

"Meet three maverick CEOs who know how to build excitement around their enterprises. At Eons, an online networking site for baby boomers, Jeff Taylor is hoping to recreate the boom generated by Monster, the world's #1 job search website, which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the 95-year-old organization into a relevant experience for modern girls. And at Brightcove, Jeremy Allaire has shed light on how to make money by streaming video on the Net thorugh an alternative to YouTube that has attracted an impressive array of clients and investors." [container]

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