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CEO exchange. [videorecording] in association with Businessweek. Capturing the checkered flag : winning customers through savvy sports marketing

by Greenfield, Jeff; France, Brian; Forsee, Gary; WTTW National Productions.
Type: materialTypeLabelVisual MaterialSeries: CEO exchange .Publisher: [Chicago, Ill.] : [Alexandria, VA] : WTTW National Productions ; Distributed by PBS Home Video, c2007Description: 1 videodisc (ca. 60 min.) : sd., col. ; 4 3/4 in.Other Title: Capturing the checkered flag, winning customers through savvy sports marketing.Uniform titles: CEO exchange (Television program).Subject(s): NASCAR (Association) | NEXTEL Communications, Inc | NASCAR Nextel Cup Series | Sports -- Marketing | Television programs | Films for the hearing impairedSummary: Meet two CEOs who know the importance of a winning sports marketing strategy. Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition.
Item type Location Collection Call number Status Date due
DVDs DVDs Bissell Library
New Books Area
DVDs DVD 658 CAP (Browse shelf) Available

Executive producer, Julie A. Anderson ; senior producer, Kevin Eugene Smith ; director, Michael Lorentz.

DVD, region 1; Dolby Digital.

Closed-captioned.

Hosted by Jeff Greenfield ; with guests Brian France, Gary Forsee.

"Produced by WTTW National Productions in association with Businessweek"--Disc label.

Meet two CEOs who know the importance of a winning sports marketing strategy. Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition.

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