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Manage for profit, not for share : a guide to greater profitability in no-growth markets /

by Simon, Hermann; Bilstein, Frank F; Luby, Frank.
Type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Pub., 2006Description: 232 p. ; 24 cm.ISBN: 1591395267 (perm. paper).Subject(s): Profit | Profit -- Case studies | Industrial management -- Case studies
Contents:
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use your own internal data to find profit opportunities -- Use external research to reveal customers preferences and willingness to pay -- Optimize your marketing mix in order to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself to customers -- Align your incentives to focus on profit -- Get your market communication under control.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.155 SIM (Browse shelf) Available

Includes bibliographical references.

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use your own internal data to find profit opportunities -- Use external research to reveal customers preferences and willingness to pay -- Optimize your marketing mix in order to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself to customers -- Align your incentives to focus on profit -- Get your market communication under control.

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