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Creative marketing : an extended metaphor for marketing in a new age /

by Fillis, Ian; Rentschler, Ruth.
Type: materialTypeLabelBookPublisher: New York : Palgrave Macmillan, 2005Description: p. cm.ISBN: 1403941904.Subject(s): Marketing | Creative ability in business | Creative thinking | Originality | Entrepreneurship List(s) this item appears in: BL: Creativity in Business
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.8 FIL (Browse shelf) Available

Includes bibliographical references and index.

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