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Big winners and big losers : the 4 secrets of long term business success and failure /

by Marcus, Alfred Allen.
Type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Education, c2006Description: xxv 396 p. ; 27 cm.ISBN: 0131451324.Subject(s): Success in business -- Case studies | Industrial management -- Case studies | Corporations -- Case studies | Business failures | Strategic planning | Management
Contents:
Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.409 MAR (Browse shelf) Available

Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies.

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