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The merchants of cool [DVD] /

by Goodman, Barak; Goodman, Rachel Dretzin; Rushkoff, Douglas; 10/20 Productions; WGBH Educational Foundation; WGBH (Television station : Boston, Mass.); PBS Home Video.
Type: materialTypeLabelVisual MaterialPublisher: [Alexandria, Va.] : Distributed by PBS Home Video, [2004]Description: 1 videocdisc (60 min.) : sd., col. ; 4 3/4 in.ISBN: .Other Title: Frontline : the merchants of cool.Uniform titles: Frontline (Television program).Subject(s): Teenage consumers -- United States | Advertising and youth -- United States | Mass media and teenagers -- United States | Marketing -- Moral and ethical aspects -- United States | Marketing -- Social aspects -- United States | Popular culture -- United States | Video recordings for the hearing impaired | Documentary television programsSummary: "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline
Item type Location Collection Call number Copy Status Date due
DVDs DVDs Eleftheriades Library
DVDs VC 659.1 MER (Browse shelf) Available
DVDs DVDs Eleftheriades Library
DVDs VC 659.1 MER (Browse shelf) c. 2 Available

DVD

Correspondent, Douglas Rushkoff

Producers, Barak Goodman, Rachel Dretzin ; director, Barak Goodman ; writer, Rachel Dretzin ; consulting producer, Douglas Rushkoff; executive producer, Michael Sullivan

Closed captioned for the hearing impaired

Originally broadcast as a segment of the television program: Frontline

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline

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