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Getting it right the first time : how innovative companies anticipate demand /

by Katsaros, John; Christy, Peter.
Type: materialTypeLabelBookPublisher: Westport, Conn. : Praeger, 2005Description: xiv, 159 p. ; 24 cm.ISBN: 0275984796.Subject(s): Business forecasting | Business planning | New products -- Management
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Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.403 KAT (Browse shelf) Available

Includes bibliographical references (p. [149]-150) and index.

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