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Building multilevel global brands [videorecording] /

by Hayek, Nicolas; De Sole, Domenico; Stacker, Peter; Samuels, Rich; Harrison, Eddie; Greenfield, Jeff; Rans, Robert; WTTW (Television station : Chicago, Ill.); Business Week; Films for the Humanities & Sciences (Firm); PBS Home Video.
Type: materialTypeLabelVisual MaterialSeries: CEO exchange .CEO exchange: conversations in leadership.Publisher: Princeton, NJ : Alexandria, Va. : Films for the Humanities & Sciences ; PBS Home Video, c2004Description: 1 videodisc (57 min.) : sd., col. ; 4 3/4 in.Other Title: Building multi-level global brands.Uniform titles: CEO exchange (Television program).Subject(s): Hayek, Nicolas | De Sole, Domenico | Swatch AG -- History | Gucci (Firm) -- History | International business enterprises -- Management -- Case studies | Chief executive officers | Biographical television programsSummary: Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses.
Item type Location Collection Call number Status Date due
DVDs DVDs Bissell Library
New Books Area
DVDs DVD 658 BUI (Browse shelf) Available

DVD

Videodisc release of a 2001 segment of the television program CEO exchange.

Cameras, Emmett E. Wilson ... [et al.] ; music, James Hoffman, Robert Rans.

Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker.

Taped at the International Institute for Management in Lausanne, Swtizerland.

Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses.

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