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Brand spirit : how cause related marketing builds brands /

by Pringle, Hamish; Thompson, Marjorie.
Type: materialTypeLabelBookPublisher: Chichester ; New York : Wiley, c1999Description: xxiii, 281 p. : ill. ; 24 cm.ISBN: 047198776X (alk. paper).Subject(s): Social marketing
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.8 PRI (Browse shelf) Available

Includes bibliographical references and index.

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