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Advertising progress : American business and the rise of consumer marketing /

by Laird, Pamela Walker.
Type: materialTypeLabelBookSeries: Studies in industry and society .Publisher: Baltimore, Md : The Johns Hopkins University Press, c1998Description: xiv, 479 p. : ill. ; 25 cm.ISBN: 0801858410 (alk. paper).Subject(s): Advertising -- United States -- History | Advertising -- Social aspects -- United States -- History List(s) this item appears in: discart marketing
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 659.10973 LAI (Browse shelf) Available

Includes bibliographical references (p. [387]-451) and index.

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