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Consumer behavior : building marketing strategy /

by Hawkins, Del I; Best, Roger J; Coney, Kenneth A.
Type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing .Publisher: Boston, Mass. : McGraw-Hill, c1998Edition: 7th ed.Description: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.).ISBN: 0256218951 (international ed.).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies List(s) this item appears in: discart marketing
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.8342 HAW (Browse shelf) Available

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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