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Consumer behavior and marketing strategy /

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie); Peter, J. Paul.
Type: materialTypeLabelBookSeries: The Irwin series in marketing .Publisher: Chicago : Irwin, c1996Edition: 4th ed.Description: xxvii, 738 p. : ill. (some col.) ; 24 cm.ISBN: 0256139040.Subject(s): Consumer behavior | Marketing
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Accompanying viceocassettes.

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

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