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Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big /

by Hill, Sam; Rifkin, Glenn.
Type: materialTypeLabelBookPublisher: New York, N.Y. : HarperBusiness, c1999Edition: 1st ed.Description: xvi, 277 p ; 24 cm.ISBN: 0887309054.Subject(s): Marketing -- Management | Marketing research | Marketing -- Planning
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Non Fiction 658.8 HIL (Browse shelf) Available

Includes index.

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