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Promotional culture : advertising, ideology, and symbolic expression /

by Wernick, Andrew.
Type: materialTypeLabelBookSeries: Theory, culture & society (Unnumbered): Publisher: London ; Newbury Park : Sage Publications, 1991Description: ix, 208 p. : ill. ; 24 cm.ISBN: 0803983905; 0803983913 (pbk.).Subject(s): Advertising -- Social aspects | Symbolism in advertising | Imagery (Psychology) | Popular culture
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 659.1 WER (Browse shelf) Available

Includes bibliographical references (p. [199]-203) and index.

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