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Brandmaps : the competitive marketing strategy game /

by Chapman, Randall G.
Type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1997Edition: 4th ed.Description: xv, 196 p. ; 28 cm.ISBN: 0135974518 (pbk.).Other Title: Competitive marketing strategy game.Subject(s): Marketing -- Computer simulation | Product management -- Computer simulation | Marketing -- Computer programs | Product management -- Computer programs
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Includes index.

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