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Beyond mind games : the marketing power of psychographics /

by Piirto, Rebecca.
Type: materialTypeLabelBookPublisher: Ithaca, NY : American Demographics Books, 1991Description: vi, 263 p. : ill. ; 24 cm.ISBN: 093688908X.Subject(s): Consumer behavior | Marketing research | Psychographics | Market segmentation
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Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.8342 PII (Browse shelf) Available

Includes bibliographical references (p. [252]-255) and index.

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