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Beyond branding : how savvy marketers build brand equity to create products and open new markets /
by
Marconi, Joe
.
Type:
Book
Publisher:
Chicago, Ill. :
Probus Pub. Co,
c1993
Description:
xvi, 213 p. : ill. ; 24 cm.
ISBN:
1557384282.
Subject(s):
Brand name products
|
Brand choice
|
Product management
Online Resources:
Table of contents
Holdings ( 1 )
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Date due
Books-14days
Bissell Library
General Stacks Upper Level
Non Fiction
658.827 MAR (
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)
Available
Includes bibliographical references (p. 201-203) and index.
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