Beyond branding : how savvy marketers build brand equity to create products and open new markets /
by Marconi, Joe.
Type:
BookPublisher: Chicago, Ill. : Probus Pub. Co, c1993Description: xvi, 213 p. : ill. ; 24 cm.ISBN: 1557384282.Subject(s): Brand name products | Brand choice | Product managementOnline Resources: Table of contents
| Item type | Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|---|
 Books-14days |
Bissell Library General Stacks Upper Level | Non Fiction | 658.827 MAR (Browse shelf) | Available |
Includes bibliographical references (p. 201-203) and index.
| Bissell Library Home | Bissell Hours | Eleftheriades Library Home | Eleftheriades Hours |
| American College of Thessaloniki Bissell Library 17 Sevenidi ST, Thessaloniki, GR 55535 | Tel: +302310398390 | Fax:+3023103989392 | Email: actlib@act.edu |
Anatolia College Eleftheriades Library 50 Kennedy Ave, Thessaloniki, GR 55510 | P.O. Box 21021 | Tel: +302310398352 | E-mail: aclib@anatolia.edu.gr |