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Beyond branding : how savvy marketers build brand equity to create products and open new markets /

by Marconi, Joe.
Type: materialTypeLabelBookPublisher: Chicago, Ill. : Probus Pub. Co, c1993Description: xvi, 213 p. : ill. ; 24 cm.ISBN: 1557384282.Subject(s): Brand name products | Brand choice | Product managementOnline Resources: Table of contents
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.827 MAR (Browse shelf) Available

Includes bibliographical references (p. 201-203) and index.

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