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Brand power /

by Stobart, Paul.
Type: materialTypeLabelBookPublisher: Washington Square, N.Y. : New York University Press, c1994Description: xvi, 255 p., [24] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0814779654.Subject(s): Advertising -- Brand name products | Brand name products -- Marketing List(s) this item appears in: discart marketing
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