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Aftermarketing : how to keep customers for life through relationship marketing /

by Vavra, Terry G.
Type: materialTypeLabelBookPublisher: Chicago : Irwin Professional Pub., c1995Edition: Rev. and updated.Description: xviii, 314 p. : ill. ; 23 cm.ISBN: 0786304057.Other Title: After marketing.Subject(s): Customer relations | Customer services | Consumer satisfaction | Relationship marketing | Advertisers -- Attitudes List(s) this item appears in: discart marketing
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Includes bibliographical references (p. 293-299) and index.

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