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Product juggernauts : how companies mobilize to generate a stream of market winners /

by Deschamps, Jean Philippe; Nayak, P. Ranganath.
Type: materialTypeLabelBookPublisher: Boston : Harvard Business School Press, c1995Description: xii, 472 p. : ill. ; 25 cm.ISBN: 0875843417 (acid-free paper).Subject(s): Industrial management | Production management | Product management | Industrial management -- Case studies
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.56 DES (Browse shelf) Available

Includes bibliographical references (p. [455]-460) and index.

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