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Cases in strategic marketing /

by Swayne, Linda E; Ginter, Peter M.
Type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Edition: 2nd ed.Description: xxvii, 819 p. : ill., maps ; 25 cm.ISBN: 0131192310 (case).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Business Marketing
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Includes bibliographical references.

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