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Competitive positioning : the key to market success /

by Hooley, Graham J; Saunders, John A.
Type: materialTypeLabelBookPublisher: New York : Prentice Hall, 1993Description: xi, 260 p. : ill. ; 24 cm.ISBN: 0131555995 (pbk.).Subject(s): Marketing -- Management | Strategic planning | Competition List(s) this item appears in: discart marketing
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Non Fiction 658.802 HOO (Browse shelf) Available

Includes bibliographical references (p. 241-247) and index.

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