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Advertising excellence /

by Bovee, Courtland L; Thill, John V; Dovel, George P; Wood, Marian Burk.
Type: materialTypeLabelBookSeries: McGraw-Hill series in marketing .Publisher: New York : McGraw-Hill, c1995Description: 1 v. (various pagings) ; ill. (some col.) ; 29 cm.ISBN: 007006847X (alk. paper); 0071138528 (International ed.).Subject(s): Advertising | Advertising
Partial contents:
Understanding advertising today -- Audience definition, research, and planning -- The creative process -- Media choices -- Putting the campaign together.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 659.1 ADV (Browse shelf) Available

Includes bibliographical references and indexes.

Understanding advertising today -- Audience definition, research, and planning -- The creative process -- Media choices -- Putting the campaign together.

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