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Business-to-business marketing : strategic resource management and cases /

by Mahin, Philip William.
Type: materialTypeLabelBookPublisher: Boston : Allyn and Bacon, c1991Description: xvii, 590 p. : ill. ; 24 cm.ISBN: 0205129153; 0205130674 (International Student ed).Subject(s): Industrial marketing -- Management | Industrial marketing -- Management -- Case studies | Industrial marketing List(s) this item appears in: discart marketing
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.8 MAH (Browse shelf) Available

Includes bibliographical references and indexes.

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