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Net success : 24 leaders in Web commerce show you how to put the Internet to work for your business /

by Haylock, Christina Ford; Muscarella, Len; Schultz, Ron.
Type: materialTypeLabelBookPublisher: Holbrook, Mass. : Adams Media Corp., c1999Description: xvi, 320 p. : ill. ; 25 cm.ISBN: 1580621147.Subject(s): Business enterprises -- Computer networks | Internet | Electronic commerce | Internet marketing | Business information services -- Computer network resources | International trade -- Computer network resources
Contents:
Making sense of the Internet / Christina Ford Haylock and Len Muscarella -- Seven societal trends driving consumer interest in the Internet and E-commerce / Madelyn Hochstein -- The action-oriented design imperative / Harley Manning -- Virtual communities / Richard P. Adler and Anthony J. Christopher -- Internet advertising / Paul Lewis and Leslie Laredo -- Internet direct marketing / J. Brent Wilkey and Regina Brady -- Corporate communications and public affairs : using the Internet to communicate ideas / Sam Simon and Link Hoewing -- E-commerce and merchandising / Elaine Rubin and Lauren Freedman -- The Internet and the law : putting your business online, not on the line / William Burrington and Edwin Lavergne -- Using intranets and extranets to gain advantage / Jim Pisz -- Business-to-business commerce : the Internet evolution / Hilary Bryn Thomas -- Banking : the biggest risk is to do nothing / William M. Randle and Jeffrey Kutler -- Brokerage service : perspectives from a decade in online's most mature segment / K. Blake Darcy -- Publishing : serving the new consumers / Eric Hippeau -- Health care : operating in the third dimension / Bob Pringle -- Travel : the comeback of the travel agent / Andrew O. McKee.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.84 HAY (Browse shelf) Available

Includes bibliographical references and index.

Making sense of the Internet / Christina Ford Haylock and Len Muscarella -- Seven societal trends driving consumer interest in the Internet and E-commerce / Madelyn Hochstein -- The action-oriented design imperative / Harley Manning -- Virtual communities / Richard P. Adler and Anthony J. Christopher -- Internet advertising / Paul Lewis and Leslie Laredo -- Internet direct marketing / J. Brent Wilkey and Regina Brady -- Corporate communications and public affairs : using the Internet to communicate ideas / Sam Simon and Link Hoewing -- E-commerce and merchandising / Elaine Rubin and Lauren Freedman -- The Internet and the law : putting your business online, not on the line / William Burrington and Edwin Lavergne -- Using intranets and extranets to gain advantage / Jim Pisz -- Business-to-business commerce : the Internet evolution / Hilary Bryn Thomas -- Banking : the biggest risk is to do nothing / William M. Randle and Jeffrey Kutler -- Brokerage service : perspectives from a decade in online's most mature segment / K. Blake Darcy -- Publishing : serving the new consumers / Eric Hippeau -- Health care : operating in the third dimension / Bob Pringle -- Travel : the comeback of the travel agent / Andrew O. McKee.

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