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The age of e-tail : conquering the new world of electronic shopping /

by Birch, Alex; Gerbert, Philipp; Schneider, Dirk; Schneider, Dirk.
Type: materialTypeLabelBookPublisher: Oxford, U.K. ; Milford, CT : Capstone Pub., 2000Description: xviii, 326 p. : ill. ; 25 cm.ISBN: 1841120944; 1841120928.Subject(s): Retail trade -- Computer network resources | Teleshopping | Electronic commerce | Internet marketing | InternetOnline Resources: Table of Contents
Contents:
Strategies for the e-shopping age -- future of shopping is online -- Physical assets are dead-weight -- New players are seizing power -- Survival of the fastest -- Four steps to e-shopping success -- Build killer brands -- Getting the Internet store right -- Building individual customer relations -- Create customer-centric business processes -- Towards the digital economy -- Infrastructure of the future -- It's free : the age of the digital product -- Brave new world of services -- capital market : a survival kit.
Item type Location Collection Call number Status Date due
Books-14days Books-14days Bissell Library
General Stacks Upper Level
Non Fiction 658.84 BIR (Browse shelf) Available

"Based on E-shopping by Dirk Schneider and Philipp Gerbert, c1999"--T.p. verso.

pt. 1. Strategies for the e-shopping age -- [ch]. 1. The future of shopping is online -- [ch.] 2. Physical assets are dead-weight -- [ch.] 3. New players are seizing power -- [ch.] 4. Survival of the fastest -- pt. 2. Four steps to e-shopping success -- [ch.] 5. Build killer brands -- [ch.] 6. Getting the Internet store right -- [ch.] 7. Building individual customer relations -- [ch.] 8. Create customer-centric business processes -- pt. 3. Towards the digital economy -- [ch.] 9. Infrastructure of the future -- [ch.] 10. It's free : the age of the digital product -- [ch.] 11. Brave new world of services -- [ch.] 12. The capital market : a survival kit.

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