Bryman, Alan

Business research methods / Alan Bryman, Emma Bell. - 3rd ed. - Cambridge ; New York, NY : Oxford University Press, c2011. - xxxvii, 765 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. [721]-744) and indexes.

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

9780199583409 (pbk.) 0199583404 (pbk.)

2011924390


Business--Research--Methodology

HD30.4 / .B79 2011

658.0072
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