Pine, B. Joseph

The experience economy : work is theatre and every business a stage / B. Joseph Pine II, James H. Gilmore. - Boston, MA : Harvard Business School Press, 1999. - xii, 254 p. : ill. ; 24 cm.

Includes bibliographical references (p. 207-230) and index.

0875848192


Product management
Diversification in industry
Customer services
Competition
Business
Management

658.56
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